ATA Staff

 alice s

Executive Manager


Alice began her career with the ATA in 2010 while completing her bachelor in Event Management. She’s been instrumental in managing our Association Events and took on the Executive Manager position in 2019. Alice is passionate about the industry and together with the ATA staff and Board, continues to serve our members.


Finance Manager


Having joined the ATA in 2011, with a diploma in Accounting and 15- plus years of experience, Jenny keeps the association on track. She has a tremendous appreciation for the industry, and role of our membership in bringing educational, safe products to children and their families. 



Event Manager


The newest member of the team, Jacqui has over 15 years of events experience. Her friends would describe her as a big kid at heart as she loves her toys and is a tad obsessed with Disney. Jacqui has been in the industry for over 15 years and possesses a wealth of knowledge across Marketing, Design/Branding and Event Management. Jacqui has created events such as Hollywood red carpet movie premieres, festivals down to retreats and workshops. Her passion is to create events that people enjoy and remember for many years to come.




Administration Officer


Lauren is our event co-ordination and administration extraodinaire. She has a passion for events and this shows in her enthusiasm to get the job done professionally and efficiently. Lauren is the first point of contact for the ATA and she is ready to assist our members and the industry with all things toy, hobby and licensing. 



Safety & Compliance Consultant


Richard brings a wealth of knowledge and experience to the ATA’s product safety and compliance program. He has worked in the toy industry for over 30 years and has been with the ATA since 2009. Richard represents the ATA on standards committees at both international and local levels and keeps in close contact with the various regulators covering member’s products.